The Box.

   Ahh the old 'box', the infamous box that appears on every designers C.V, portfolio or self-promotional material. It wont be featuring in mine. Thinking outside of this 'box' is seen as a key skill for anybody in the creative industry to hold, yet very few see the contradiction in the very statement 'I think outside the box'.
   An irony exists whereby, if I were to state 'I think outside the box', I would, in fact, be doing the same as everybody else, packing myself straight into that very box. The only way to refer to the box without being inside it, would be for me to openly suggest that I do think inside the box. Though this bold admission is an irony in itself.
   I think I'll just stick with 'I think differently'.