Nike - 'Just Did It' - Poster Campaign Concepts.

These posters are my initial concepts for a 'Just Did It' Campaign, playing off of the back of Nike's existing 'Just Do It' Campaigns and Slogan. My intention is to create images that appeal to the spirit inside every potential customer. The passion they have for their own sport whether it be Running, Football, Gymnastics or Croquet, the campaign highlights the satisfaction that is gain by achieving personal goals. Kneeling in agony after scraping a time just under your personal best and saying, 'just did it.' 

Photography by Thom Norman & Ben Norman.